Filed Under: Motion Graphics | After Effects | Kinetic Text

TBWA Kinetic Text

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Project Outline:

We've all seen it before, animated text. This is different though, working alongside The Neighbourhood, I created a series of 6 animated text sequences. These will eventually be composited into some fantastic 3D which The Neighbourhood is creating. Composited in After Effects, the idea was to establish a pace which was quick enough to explain TBWA's 'Disruptive Idea', this is described as: "what happens behind the scenes when the people who practice Disruption use it in their own business" and to give each word its own characteristic, life and motion.

TBWA Filmstrip

Project Credits:

My Role: Motion Graphics Designer
Creative Director: Jon Humphreys
Production Company: The Neighbourhood, Manchester