Project Outline:

The brief was to take the existing logo and animate it. Working along side the creative team at The Neighbourhood, we decided to have the screen full of leaves which would in turn be blown off to reveal the logo.

Various techniques were needed from the pain staking placing of leaves to make it look and feel random, also matting techniques. To keep with the leaves and wind feel the logos letters also ‘lift’ from the background ripping and revealing the final slide.

Project Credits:

My Role: Motion Graphics Designer
Creative Director: Jon Humphreys