Paul Woodward

Upgrade Your Future

Project Outline:

Produce a TV commercial for Birmingham City University to work with the recent re-brand. The commercial was a short snappy 30 second kinetic driven animation to promote degree courses and the integrated links with employers.

Project Experience:

The animation was created in After Effects with some subtle 3D created with Cinema 4D and 3D Studio Max. The TV ad was broadcast on Central ITV and Channel 4 in the Midlands. On this project I used some expressions to help with fluid motion and paid particular attention to stitching each scene together to be as seamless as possible. The commercial was produced in High-Definition for broadcast.