Filed Under: Editing

Renew

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Project Outline:

A lovely edit as always with Photolink studios in Manchester, this piece was created from behind the scenes footage filmed during the photo shoot to reveal the new face of Regis Salons. Because this was a build up to the campaign it was important to edit carefully as not to reveal who the new face is prior to launch.
To accomplish this it was going to need more than simple editing, the inclusion of careful VFX.

Project Experience:

Taking the footage I made a tight edit and from there graded in after effects with some motion graphics / VFX added to help distract from the recognisable face. Made with Final Cut Pro and Adobe After Effects with grading in Colour and After Effects. A simple but effect piece to show the real and practical use of gathering footage shot around the still photographer on a DSLR.

It is also a great example of where editing, motion graphics and VFX cross over and to be able to off as a single product /workflow is a real bonus for the project.

Project Credits:

Motion Graphics Designer/ Editor / Compositor: Paul Woodward
Creative Director: Jen Adie
Creative Agency:
Photolink
Production Company: Photolink
Photography:
Paul Fawley
Location: Photolink Studios, Manchester

Filmed in High-Definition with a canon 5D MkII.

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