Filed Under: Animation | Motion Graphics | After Effects | Infographics / Explainer

Power To Grow

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Project Outline:

The brief was to take the brand and illustrations and animate these to a supplied VO. The idea was to bring to life illustrations while still maintaining the simplicity of lines and clean feel of the vector style artwork. All motion was to be snappy and engaging in its move but also friendly and exciting.

Project Experience:

This was a great project to work on as the client had been working closely with the CIM (Chartered Institute of Marketing) to refine the message early in the creative process which leads to a much more streamline production. The provided storyboard offered up some nice ideas for me to design transitions and animation qualities all of which flow together and offer a nice pace.

The provided voice-over offered the perfect guide for timings, and after an initial rough cut to decide on which parts would work as transitions it was then time to breakdown individual elements and bring these to life in an engaging way.

Project Credits:

Role: Compositor / Animator / motion graphics
Production Company: milestone
Script: Milestone
Art Direction: Milestone
Illustrations: Milestone
Live Project: The Chartered Institute of Marketing

Read Milestones case study of this project: here

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